W Hotel Lobby Concept Study
This concept study reimagines the traditional hotel bar as a "living room" – a space designed to offer guests a cozy, home-like experience through a series of intimate, separate seating areas rather than one uniform floor plan. The result feels less like a venue and more like a series of rooms, each with its own mood, encouraging guests to settle in rather than pass through.
Size:
7,188 sf
Project Scope:
Interior design, lighting design, millwork design, furniture design
Design Notes
A rich mix of fabrics such as velvet, chenille, and fique adds depth and texture throughout, layering soft, tactile surfaces against the harder materials of the floor and walls. This contrast is central to the concept: comfort and warmth set against more structured, architectural elements, so the space feels lived-in without losing its sense of design intention.
The flooring anchors the room with a striking checkerboard pattern, blending Breccia Pernice and Grey Emperador marbles with burgundy and grey accents; a classic pattern rendered in a richer, more saturated palette than its traditional black-and-white counterpart. Oak wood and natural fiber wall panels complete the atmosphere, softening the marble's formality and reinforcing the sense of a room built for gathering rather than display.
Throughout, the seating is arranged to create pockets of privacy within a shared space including small, distinct areas where conversation can happen without competing with the rest of the room. It's this balance of separation and warmth, structure and softness, that defines the concept: a bar designed to feel like an extension of home.
